In today’s Daily Fix:According a report from Bloomberg, Xbox’s recent layoffs and game cancellations were due to a lofty profit margin goal set by Microsoft. Currently, the gaming industry standard is around 17%-22% profit margins, but Microsoft has allegedly pushed Xbox into hitting a high 30% profit margin. The goal was apparently set around the time Xbox was completing its acquisition of Activision Blizzard in 2023. In other news, Borderlands 4 is off to a great start for Gearbox and publisher 2K Games. The game is reportedly outpacing Borderlands 3 in terms of dollar sales in its first month of release (it’s worth noting that Borderlands 4’s different editions are more expensive than Borderlands 3’s). Borderlands 4 also debuted as the number one premium title for September. And finally, Elden Ring’s Switch 2 port has been delayed. The Tarnished Edition, which includes the Shadow of the Erdtree expansion, has been pushed to sometime in 2026.
